Acme Smoked Fish vs Blue Circle · Bay Area shelf head-to-head
Acme Smoked Fish and Blue Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineup
Acme Smoked Fish
Blue Circle
39
brand power
29
13
products
10
4
categories
3
5
subcategories
5
11
grocers
4
$2.51
price per oz
$3.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Blue Circle
Distribution · 30% of score46·17
B
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Blue Circle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Blue Circle
