Acme Smoked Fish vs Ducktrap · Bay Area shelf head-to-head
Acme Smoked Fish and Ducktrap, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineup
Acme Smoked Fish
Ducktrap
39
brand power
14
13
products
4
4
categories
1
5
subcategories
2
11
grocers
5
$13.63
avg price
$14.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Ducktrap
Distribution · 30% of score46·21
D
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Ducktrap
no top category Acme Smoked Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Acme Smoked Fish · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Ducktrap
