Acme Smoked Fish vs Ducktrap River Of Maine · Bay Area shelf head-to-head
Acme Smoked Fish and Ducktrap River Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish fields the deeper lineupAcme Smoked Fish sits further up the premium end
Acme Smoked Fish
Ducktrap River Of Maine
39
brand power
32
13
products
9
4
categories
2
5
subcategories
3
11
grocers
11
$2.51
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Ducktrap River Of Maine
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Ducktrap River Of Maine
no top category Acme Smoked Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme Smoked Fish · 2
only Ducktrap River Of Maine · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Ducktrap River Of Maine
