Acme Smoked Fish vs Fishwife · Bay Area shelf head-to-head
Acme Smoked Fish and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineupFishwife sits further up the premium end
Acme Smoked Fish
Fishwife
39
brand power
54
13
products
28
4
categories
3
5
subcategories
6
11
grocers
15
$2.51
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Fishwife
Distribution · 30% of score46·63
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme Smoked Fish · 4
only Fishwife · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Fishwife
