Acme Smoked Fish vs Spence & Co., Ltd. · Bay Area shelf head-to-head
Acme Smoked Fish and Spence & Co., Ltd., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineupSpence & Co., Ltd. sits further up the premium end
Acme Smoked Fish
Spence & Co., Ltd.
39
brand power
21
13
products
6
4
categories
1
5
subcategories
2
11
grocers
6
$2.51
price per oz
$3.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Smoked Fish▭ Spence & Co., Ltd.
Distribution · 30% of score46·25
S
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Smoked Fish
only Spence & Co., Ltd.
no top category Acme Smoked Fish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Smoked Fish · Spence & Co., Ltd.
