Acure vs Sukin · Bay Area shelf head-to-head
Acure and Sukin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineupAcure sits further up the premium end
Acure
Sukin
43
brand power
33
26
products
14
3
categories
4
12
subcategories
8
5
grocers
3
$5.15
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acure▭ Sukin
Distribution · 30% of score21·13
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care10 vs 3 SKUs
only Acure
only Sukin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Acure · 2
only Sukin · 0
no exclusive doors — everywhere Sukin is, Acure is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acure · Sukin
