Afia vs Athens · Bay Area shelf head-to-head
Afia and Athens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afia carries more Brand PowerAfia is in more Bay Area grocersAfia fields the deeper lineupAfia sits further up the premium end
Afia
Athens
34
brand power
19
8
products
5
4
categories
5
8
grocers
7
86.5¢
price per oz
52.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Afia▭ Athens
Distribution · 30% of score33·29
A
A
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Afia
only Athens
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Athens · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Afia · Athens