Against The Grain Gourmet vs Caulipower · Bay Area shelf head-to-head
Against The Grain Gourmet and Caulipower, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersCaulipower fields the deeper lineupCaulipower sits further up the premium end
Against The Grain Gourmet
Caulipower
20
brand power
48
3
products
16
3
categories
7
3
subcategories
8
7
grocers
11
71.7¢
price per oz
98.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Against The Grain Gourmet▭ Caulipower
Distribution · 30% of score29·46
A
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Against The Grain Gourmet
only Caulipower
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Against The Grain Gourmet · 3
only Caulipower · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Against The Grain Gourmet · Caulipower
