Against The Grain vs Vicolo · Bay Area shelf head-to-head
Against The Grain and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineup
Against The Grain
Vicolo
35
brand power
58
9
products
30
5
categories
4
5
subcategories
6
9
grocers
19
76.3¢
price per oz
90.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Against The Grain▭ Vicolo
Distribution · 30% of score38·79
A
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Against The Grain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Against The Grain · 2
only Vicolo · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Against The Grain · Vicolo
