Alaffia vs Andalou Naturals · Bay Area shelf head-to-head
Alaffia and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals fields the deeper lineupAndalou Naturals sits further up the premium end
Alaffia
Andalou Naturals
37
brand power
46
23
products
52
3
categories
5
5
subcategories
14
3
grocers
3
69.3¢
price per fl oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ Andalou Naturals
Distribution · 30% of score13·13
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care13 vs 10 SKUs
only Alaffia
only Andalou Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alaffia · 1
only Andalou Naturals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · Andalou Naturals
