Alaffia vs Dr. Bronner's · Bay Area shelf head-to-head
Alaffia and Dr. Bronner's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineupDr. Bronner's sits further up the premium end
Alaffia
Dr. Bronner's
37
brand power
68
23
products
91
3
categories
9
5
subcategories
12
3
grocers
17
69.3¢
price per fl oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ Dr. Bronner's
Distribution · 30% of score13·71
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care9 vs 3 SKUs
only Alaffia
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alaffia · 0
no exclusive doors — everywhere Alaffia is, Dr. Bronner's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · Dr. Bronner's
