Alba Botanica vs Griffin Remedy · Bay Area shelf head-to-head
Alba Botanica and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica is in more Bay Area grocersGriffin Remedy fields the deeper lineupGriffin Remedy sits further up the premium end
Alba Botanica
Griffin Remedy
67
brand power
43
26
products
58
5
categories
5
12
subcategories
12
5
grocers
2
$2.79
price per fl oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alba Botanica▭ Griffin Remedy
Distribution · 30% of score21·8
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care7 vs 23 SKUs
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alba Botanica · 3
only Griffin Remedy · 0
no exclusive doors — everywhere Griffin Remedy is, Alba Botanica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alba Botanica · Griffin Remedy
