Alessi vs O Olive Oil & Vinegar · Bay Area shelf head-to-head
Alessi and O Olive Oil & Vinegar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
O Olive Oil & Vinegar is in more Bay Area grocersO Olive Oil & Vinegar fields the deeper lineupO Olive Oil & Vinegar sits further up the premium end
Alessi
O Olive Oil & Vinegar
49
brand power
47
22
products
25
9
categories
4
9
subcategories
8
10
grocers
15
66.1¢
price per fl oz
$1.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alessi▭ O Olive Oil & Vinegar
Distribution · 30% of score42·63
A
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O Olive Oil & Vinegar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alessi · 3
only O Olive Oil & Vinegar · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alessi · O Olive Oil & Vinegar
