Alexandre Family Farm vs Clover Farms · Bay Area shelf head-to-head
Alexandre Family Farm and Clover Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms fields the deeper lineupAlexandre Family Farm sits further up the premium end
Alexandre Family Farm
Clover Farms
53
brand power
67
14
products
17
7
categories
7
8
subcategories
9
17
grocers
17
33.1¢
price per fl oz
13.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Clover Farms
Distribution · 30% of score71·71
carried in 17 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 1 SKUs
only Alexandre Family Farm
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Clover Farms
