Alfaro's vs Dave's Killer Bread · Bay Area shelf head-to-head
Alfaro's and Dave's Killer Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupDave's Killer Bread sits further up the premium end
Alfaro's
Dave's Killer Bread
19
brand power
61
8
products
52
2
categories
4
7
subcategories
14
6
grocers
21
30.3¢
price per oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alfaro's▭ Dave's Killer Bread
Distribution · 30% of score25·88
A
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alfaro's
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alfaro's · 1
only Dave's Killer Bread · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alfaro's · Dave's Killer Bread
