Amy's vs Goodpop · Bay Area shelf head-to-head
Amy's and Goodpop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineup
Amy's
Goodpop
26
brand power
58
10
products
31
3
categories
7
1
grocers
18
$8.11
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's▭ Goodpop
Distribution · 30% of score4·75
A
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy's · 0
no exclusive doors — everywhere Amy's is, Goodpop is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's · Goodpop