Apple-a-day vs Martinelli's · Bay Area shelf head-to-head
Apple-a-day and Martinelli's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Martinelli's carries more Brand PowerMartinelli's is in more Bay Area grocersMartinelli's fields the deeper lineupMartinelli's sits further up the premium end
Apple-a-day
Martinelli's
10
brand power
62
2
products
35
1
categories
4
5
grocers
21
15.4¢
price per fl oz
23.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Apple-a-day▭ Martinelli's
Distribution · 30% of score21·88
A
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Apple-a-day
no top category Martinelli's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Apple-a-day · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Apple-a-day · Martinelli's