Archer vs Epic · Bay Area shelf head-to-head
Archer and Epic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerArcher is in more Bay Area grocersEpic fields the deeper lineup
Archer
Epic
49
brand power
66
22
products
39
1
categories
8
17
grocers
15
$3.39
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Archer▭ Epic
Distribution · 30% of score71·63
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Archer
no top category Epic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Archer · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Archer · Epic
