Arm & Hammer vs Dr. Bronner's · Bay Area shelf head-to-head
Arm & Hammer and Dr. Bronner's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Arm & Hammer
Dr. Bronner's
42
brand power
68
7
products
91
2
categories
9
2
subcategories
12
14
grocers
17
14.9¢
price per fl oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arm & Hammer▭ Dr. Bronner's
Distribution · 30% of score58·71
carried in 14 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arm & Hammer
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arm & Hammer · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arm & Hammer · Dr. Bronner's
