Arrowhead Mills vs Central Milling Company · Bay Area shelf head-to-head
Arrowhead Mills and Central Milling Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerArrowhead Mills is in more Bay Area grocersArrowhead Mills fields the deeper lineupArrowhead Mills sits further up the premium end
Arrowhead Mills
Central Milling Company
45
brand power
33
21
products
11
8
categories
3
9
subcategories
7
10
grocers
3
41.7¢
price per oz
14.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ Central Milling Company
Distribution · 30% of score42·13
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 3 SKUs
only Arrowhead Mills
only Central Milling Company
no top category Arrowhead Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arrowhead Mills · 7
only Central Milling Company · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · Central Milling Company
