Arrowhead Mills vs Farmer Direct Foods · Bay Area shelf head-to-head
Arrowhead Mills and Farmer Direct Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerArrowhead Mills is in more Bay Area grocersArrowhead Mills fields the deeper lineup
Arrowhead Mills
Farmer Direct Foods
45
brand power
14
21
products
3
8
categories
2
9
subcategories
3
10
grocers
1
$6.89
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ Farmer Direct Foods
Distribution · 30% of score42·4
F
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 1 SKUs
only Farmer Direct Foods
no top category Arrowhead Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · Farmer Direct Foods
