Arrowhead Mills vs Nature's Path · Bay Area shelf head-to-head
Arrowhead Mills and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineup
Arrowhead Mills
Nature's Path
45
brand power
69
21
products
83
8
categories
9
10
grocers
20
41.7¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ Nature's Path
Distribution · 30% of score42·83
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arrowhead Mills
only Nature's Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arrowhead Mills · 0
no exclusive doors — everywhere Arrowhead Mills is, Nature's Path is too.
only Nature's Path · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · Nature's Path
