Artikaas vs Mollie Stone's · Bay Area shelf head-to-head
Artikaas and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's fields the deeper lineupArtikaas sits further up the premium end
Artikaas
Mollie Stone's
28
brand power
52
12
products
114
1
categories
31
2
subcategories
32
5
grocers
5
$1.60
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artikaas▭ Mollie Stone's
Distribution · 30% of score21·21
A
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artikaas
no top category Mollie Stone's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artikaas · 3
only Mollie Stone's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artikaas · Mollie Stone's
