Artisan Tropic Reelie vs Bulk Foods · Bay Area shelf head-to-head
Artisan Tropic Reelie and Bulk Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerArtisan Tropic Reelie is in more Bay Area grocersBulk Foods fields the deeper lineupArtisan Tropic Reelie sits further up the premium end
Artisan Tropic Reelie
Bulk Foods
15
brand power
48
2
products
44
2
categories
14
2
subcategories
19
4
grocers
2
$6.59
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisan Tropic Reelie▭ Bulk Foods
Distribution · 30% of score17·8
A
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisan Tropic Reelie
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Artisan Tropic Reelie · 4
only Bulk Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisan Tropic Reelie · Bulk Foods
