Artisola vs Pasta Prima · Bay Area shelf head-to-head
Artisola and Pasta Prima, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisola carries more Brand PowerArtisola is in more Bay Area grocersArtisola sits further up the premium end
Artisola
Pasta Prima
36
brand power
24
10
products
9
4
categories
3
6
subcategories
3
10
grocers
4
$1.02
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisola▭ Pasta Prima
Distribution · 30% of score42·17
P
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisola
only Pasta Prima
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Artisola · 6
only Pasta Prima · 0
no exclusive doors — everywhere Pasta Prima is, Artisola is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisola · Pasta Prima
