Athens vs Afia · Bay Area shelf head-to-head
Athens and Afia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afia carries more Brand PowerAfia is in more Bay Area grocersAfia fields the deeper lineupAfia sits further up the premium end
Athens
Afia
19
brand power
34
5
products
8
5
categories
4
7
grocers
8
52.8¢
price per oz
86.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athens▭ Afia
Distribution · 30% of score29·33
A
A
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athens
only Afia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Athens · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athens · Afia