Ba-tampte vs Boar's Head · Bay Area shelf head-to-head
Ba-tampte and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Ba-tampte
Boar's Head
22
brand power
58
6
products
173
4
categories
20
1
grocers
10
$10.61
avg price
$7.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ba-tampte▭ Boar's Head
Distribution · 30% of score4·42
B
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ba-tampte
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ba-tampte · Boar's Head
