Back To Nature vs Keebler · Bay Area shelf head-to-head
Back To Nature and Keebler, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersBack To Nature fields the deeper lineup
Back To Nature
Keebler
55
brand power
39
32
products
19
5
categories
3
17
grocers
10
92.3¢
price per oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Back To Nature▭ Keebler
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Back To Nature
only Keebler
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Back To Nature · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Back To Nature · Keebler
