Bakerly vs Pasquier · Bay Area shelf head-to-head
Bakerly and Pasquier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier is in more Bay Area grocersBakerly fields the deeper lineupPasquier sits further up the premium end
Bakerly
Pasquier
45
brand power
49
23
products
20
5
categories
7
7
subcategories
9
11
grocers
12
46.8¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bakerly▭ Pasquier
Distribution · 30% of score46·50
P
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bakerly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bakerly · 3
only Pasquier · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bakerly · Pasquier
