Bar Harbor vs Rao's · Bay Area shelf head-to-head
Bar Harbor and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupBar Harbor sits further up the premium end
Bar Harbor
Rao's
41
brand power
66
12
products
79
4
categories
6
5
subcategories
16
15
grocers
21
89.6¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bar Harbor▭ Rao's
Distribution · 30% of score63·88
carried in 15 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bar Harbor
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bar Harbor · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bar Harbor · Rao's