Bdama vs Afc · Bay Area shelf head-to-head
Bdama and Afc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afc carries more Brand PowerAfc is in more Bay Area grocersAfc fields the deeper lineup
Bdama
Afc
28
brand power
40
8
products
24
6
categories
8
6
subcategories
9
1
grocers
3
$8.09
avg price
$9.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bdama▭ Afc
Distribution · 30% of score4·13
B
A
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bdama
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bdama · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bdama · Afc