Beaver vs E. Waldo Ward & Son · Bay Area shelf head-to-head
Beaver and E. Waldo Ward & Son, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineup
Beaver
E. Waldo Ward & Son
39
brand power
0
16
products
8
3
categories
3
8
subcategories
5
12
grocers
2
$6.09
avg price
$7.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ E. Waldo Ward & Son
Distribution · 30% of score50·8
E
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · E. Waldo Ward & Son