Beckmann's vs Upper Crust · Bay Area shelf head-to-head
Beckmann's and Upper Crust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupUpper Crust sits further up the premium end
Beckmann's
Upper Crust
51
brand power
50
29
products
20
2
categories
1
11
subcategories
4
14
grocers
10
43.4¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Upper Crust
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Upper Crust
no top category Beckmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beckmann's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Upper Crust
