Beecher's Handmade Cheese vs Lean Cuisine · Bay Area shelf head-to-head
Beecher's Handmade Cheese and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beecher's Handmade Cheese is in more Bay Area grocersLean Cuisine fields the deeper lineupBeecher's Handmade Cheese sits further up the premium end
Beecher's Handmade Cheese
Lean Cuisine
44
brand power
45
22
products
39
5
categories
4
7
subcategories
7
12
grocers
8
$1.13
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beecher's Handmade Cheese▭ Lean Cuisine
Distribution · 30% of score50·33
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beecher's Handmade Cheese · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beecher's Handmade Cheese · Lean Cuisine
