Beerenberg vs Wise Goat Organics · Bay Area shelf head-to-head
Beerenberg and Wise Goat Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Goat Organics carries more Brand PowerWise Goat Organics is in more Bay Area grocersWise Goat Organics fields the deeper lineup
Beerenberg
Wise Goat Organics
9
brand power
47
3
products
27
2
categories
10
2
subcategories
12
2
grocers
3
$8.52
avg price
$13.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beerenberg▭ Wise Goat Organics
Distribution · 30% of score8·13
B
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beerenberg
only Wise Goat Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beerenberg · 2
only Wise Goat Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beerenberg · Wise Goat Organics