Belgioioso vs Mauro & Gianni · Bay Area shelf head-to-head
Belgioioso and Mauro & Gianni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineup
Belgioioso
Mauro & Gianni
54
brand power
21
59
products
12
2
categories
1
13
subcategories
9
18
grocers
1
$7.14
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Mauro & Gianni
Distribution · 30% of score75·4
M
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgioioso
only Mauro & Gianni
no top category Belgioioso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Mauro & Gianni
