Bell & Evans vs Perdue · Bay Area shelf head-to-head
Bell & Evans and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perdue carries more Brand PowerPerdue is in more Bay Area grocersPerdue fields the deeper lineup
Bell & Evans
Perdue
31
brand power
51
16
products
29
4
categories
6
4
subcategories
10
5
grocers
6
$9.20
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bell & Evans▭ Perdue
Distribution · 30% of score21·25
B
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meat1 vs 3 SKUs
B
2% of shelf
only Bell & Evans
only Perdue
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bell & Evans · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bell & Evans · Perdue
