Bertagni 1882 Spa vs Buitoni · Bay Area shelf head-to-head
Bertagni 1882 Spa and Buitoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBertagni 1882 Spa is in more Bay Area grocersBuitoni fields the deeper lineupBertagni 1882 Spa sits further up the premium end
Bertagni 1882 Spa
Buitoni
24
brand power
36
9
products
30
3
categories
4
7
subcategories
10
8
grocers
7
$1.11
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertagni 1882 Spa▭ Buitoni
Distribution · 30% of score33·29
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
only Bertagni 1882 Spa
only Buitoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertagni 1882 Spa · 4
only Buitoni · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertagni 1882 Spa · Buitoni
