Bertagni 1882 Spa vs Rana · Bay Area shelf head-to-head
Bertagni 1882 Spa and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana fields the deeper lineupBertagni 1882 Spa sits further up the premium end
Bertagni 1882 Spa
Rana
24
brand power
43
9
products
38
3
categories
4
7
subcategories
11
8
grocers
8
$1.11
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertagni 1882 Spa▭ Rana
Distribution · 30% of score33·33
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 15 SKUs
only Bertagni 1882 Spa
only Rana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertagni 1882 Spa · 5
only Rana · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertagni 1882 Spa · Rana
