Bertagni vs The Pasta Shop · Bay Area shelf head-to-head
Bertagni and The Pasta Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pasta Shop carries more Brand PowerThe Pasta Shop is in more Bay Area grocersThe Pasta Shop fields the deeper lineupBertagni sits further up the premium end
Bertagni
The Pasta Shop
27
brand power
50
14
products
36
3
categories
4
7
subcategories
15
6
grocers
10
$1.57
price per oz
95.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertagni▭ The Pasta Shop
Distribution · 30% of score25·42
B
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces4 vs 3 SKUs
B
<1% of shelf
only Bertagni
no top category The Pasta Shop doesn’t also play in.
only The Pasta Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertagni · 3
only The Pasta Shop · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertagni · The Pasta Shop
