Bertolli vs Classico · Bay Area shelf head-to-head
Bertolli and Classico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertolli carries more Brand PowerClassico is in more Bay Area grocersBertolli fields the deeper lineup
Bertolli
Classico
46
brand power
39
34
products
20
7
categories
2
10
subcategories
3
8
grocers
12
$8.71
avg price
$6.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertolli▭ Classico
Distribution · 30% of score33·50
B
C
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score94·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bertolli
only Classico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bertolli · 2
only Classico · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertolli · Classico
