Bertolli vs Prego · Bay Area shelf head-to-head
Bertolli and Prego, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertolli carries more Brand PowerBertolli is in more Bay Area grocersBertolli fields the deeper lineup
Bertolli
Prego
46
brand power
22
34
products
11
7
categories
1
10
subcategories
2
8
grocers
6
$8.71
avg price
$4.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertolli▭ Prego
Distribution · 30% of score33·25
B
P
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score94·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bertolli
only Prego
no top category Bertolli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bertolli · 2
only Prego · 0
no exclusive doors — everywhere Prego is, Bertolli is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertolli · Prego