Betty Crocker vs Wilton · Bay Area shelf head-to-head
Betty Crocker and Wilton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineupWilton sits further up the premium end
Betty Crocker
Wilton
66
brand power
70
106
products
39
7
categories
4
10
subcategories
5
12
grocers
10
56.5¢
price per oz
$1.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Wilton
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Wilton
