Beyond Meat vs IMPOSSIBLE FOODS · Bay Area shelf head-to-head
Beyond Meat and IMPOSSIBLE FOODS, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat carries more Brand PowerBeyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineup
Beyond Meat
IMPOSSIBLE FOODS
56
brand power
14
22
products
3
7
categories
2
17
grocers
1
$10.98
avg price
$9.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ IMPOSSIBLE FOODS
Distribution · 30% of score71·4
I
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only IMPOSSIBLE FOODS
no top category Beyond Meat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · IMPOSSIBLE FOODS
