Bhu Foods vs Mezcla · Bay Area shelf head-to-head
Bhu Foods and Mezcla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezcla carries more Brand PowerMezcla is in more Bay Area grocersMezcla fields the deeper lineupBhu Foods sits further up the premium end
Bhu Foods
Mezcla
36
brand power
42
11
products
16
6
categories
3
5
grocers
9
$2.92
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bhu Foods▭ Mezcla
Distribution · 30% of score21·38
B
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bhu Foods
only Mezcla
no top category Bhu Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bhu Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bhu Foods · Mezcla
