Bibigo vs Buldak · Bay Area shelf head-to-head
Bibigo and Buldak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Bibigo
Buldak
56
brand power
17
30
products
3
11
categories
2
14
subcategories
2
12
grocers
3
$7.95
avg price
$9.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Buldak
Distribution · 30% of score50·13
B
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buldak
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Buldak