Bibigo vs Chai Thai Noodles · Bay Area shelf head-to-head
Bibigo and Chai Thai Noodles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Bibigo
Chai Thai Noodles
56
brand power
11
30
products
2
11
categories
2
14
subcategories
2
12
grocers
1
$7.95
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Chai Thai Noodles
Distribution · 30% of score50·4
C
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chai Thai Noodles
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Chai Thai Noodles