Bibigo vs Mìlà · Bay Area shelf head-to-head
Bibigo and Mìlà, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineupBibigo sits further up the premium end
Bibigo
Mìlà
56
brand power
13
30
products
2
11
categories
1
14
subcategories
1
12
grocers
5
$3.83
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Mìlà
Distribution · 30% of score50·21
M
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mìlà
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Mìlà
