Bibigo vs Matka · Bay Area shelf head-to-head
Bibigo and Matka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Bibigo
Matka
56
brand power
0
30
products
2
11
categories
1
14
subcategories
1
12
grocers
1
$7.95
avg price
$17.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Matka
Distribution · 30% of score50·4
M
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Matka
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Matka