Bibigo vs Tao Kae Noi · Bay Area shelf head-to-head
Bibigo and Tao Kae Noi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineupTao Kae Noi sits further up the premium end
Bibigo
Tao Kae Noi
56
brand power
9
30
products
2
11
categories
1
14
subcategories
1
12
grocers
1
$7.95
avg price
$4.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bibigo▭ Tao Kae Noi
Distribution · 30% of score50·4
T
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tao Kae Noi
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bibigo · Tao Kae Noi